BIG NEWS: KBMax is on the grid! ⚡ Download the report: Gartner 2019 Magic Quadrant for Configure, Price and Quote Application Suites

What is CPQ?

What is CPQ?

Customers are increasingly demanding customized products on faster timelines. Make sure you’re equipped to handle these new expectations.

What Is CPQ

CPQ stands for: Configure Price Quote

What Is CPQ Software?

What is CPQ software? CPQ software aims to reduce inefficiencies in the sales process and minimize errors and mistakes in quoting customers with complex product needs.

Why CPQ?

Why CPQ? It’s the quickest and easiest way to configure, visualize, price, and buy complex products within minutes.

Let’s dig into how CPQ software works…

1. Configure

Customers are able to configure your product based on their requirements from anywhere: your website, with a sales rep or with your dealers. Since your product rules are guiding the configuration process, anything that is configured can be manufactured. This leads to a streamlined and error-free sales and manufacturing process.

2. Price

As the customer configures the product, the pricing is updated dynamically and accurately based on your company’s pricing rules. This allows them to change their requirements in order to stay within their ideal price.

3. Quote

With just a few clicks, a sales rep can create a professionally branded quote and send it in an email. A CPQ platform automatically pulls in the configured products and pricing, tying the whole process together to ensure consistency.

Featured Resource

Overcoming the Complexity of the Sales to Manufacturing Process

Product variation compounded by the complexity of multiple pricing models can create confusion and inefficiency among your organization’s engineering, manufacturing, and sales teams. In this four-part guide, we’ll uncover how to address challenges like these in your sales to manufacturing processes by using CPQ software.

Get the eBook

Visual CPQ fills a need for both companies and customers.

Better control.

82% of B2B customers demand customized products.

More margin.

Manufacturers using old sales tools have 5-10% less profit margin than competitors using CPQ.

Greater growth.

Companies using CPQ outperform competitors by a 2-to-1 ratio in revenue growth.

See how it works for our customer, Tuff Shed.

Tuff Shed had to re-invent themselves in order to continue their growth. KBMax made purchasing fun and easy for every sales channel at Tuff Shed, from their sales team, to their Home Depot stores, all the way to the end-buyer on their website. We made more business impact with sped up engineering and manufacturing processes.

Does this sound like the solution you are looking for?