Selling Building Materials Online

Sell your complex manufactured products easily.

KBMax provides a smart and visual buying experience for building material companies who want to scale and reach new sales channels.

Is it easier to produce your goods than it is to sell them?

Building materials has to be some of the most complex product selling there is. Big ticket items, tons of options and dependencies, and complicated engineering rules.

Don’t Make the Customer Work So Hard

Wouldn’t it be great if you could sell any of your building products, simply and efficiently, no matter who is ordering them? Pre-purchase anxiety is high among buyers when it comes to the big ticket orders for their project.

Manufacturers are asking their buyers to envision how their order is going to fit together for themselves, based on what they saw in a generic catalog or by reading through highly-detailed product information. Buyer expectations have changed and they now expect an eCommerce-like experience.

Internal Sales and Engineering Teams are Suffering

Sales reps are struggling to master the quoting of your products because of the wide selection, variations, and dependencies – and it takes ages to get new hires up to speed. Your customers demand accurate and detailed quotes with supporting drawings to make informed purchase decisions, but this places a heavy burden on engineering.

It seems impossible to automate your entire end-to-end process surrounding product configuration, design, engineering, and production. You need a more efficient way to provide mass customization at scale.

Provide an eCommerce experience for anything in your materials catalog, no matter the complexity.

KBMax dynamic product configuration allows for a controlled buying experience that connects customers, sales, engineering, and production.

CPQ for Building Materials
Introduce a Visual & Rules-Driven Approach

With KBMax, your product pricing, configuration, manufacturing, and assembly rules can live in one place and control the entire sales to manufacturing process. Your sales reps, website users, and distributors all benefit from a highly visual experience, that is known to boost conversion rates as much as 40%. Configuring building materials this way eliminates human error, the sales process is shortened, and your order values increase.

What’s the secret? It’s all the work of advanced CPQ product rules – the little bits of logic that govern how your products are configured and manufactured, ensuring every product is optimized from a technical and profitability standpoint.

Selling Heavy Equipment Online
Automate Engineering, and Manufacturing Processes of Goods

Allow sales reps to quickly generate quote drawings for buyer review, without the help of the engineering team. Sales can do this with confidence because KBMax virtualizes the rules that govern the production of your door, window, roof, or drain system, to ensure only valid configurations make their way through sales and engineering to the production team.

Once orders are finalized, KBMax outputs real CAD files that your engineering team can run with to validate, or further customize configurations for the customer. KBMax also generates all the documents required to initiate manufacturing: technical drawings, CAD files, CNC cut sheets, bill of materials, and product renderings are all created without any input from engineering.

Sell Building Materials Online
Tap Into New Buying Audiences and Methods

Every business is looking to enable eCommerce, especially in a post-COVID accelerated digital transition. KBMax provides a centralized and straightforward product configurator that allows you manage multiple audiences, simultaneously. Provide your reps, dealers, and end customers a centralized platform to serve as the control center for a seamless buying experience wherever people are shopping for your equipment.

With omni-channel and B2B selling you can acquire a large volume of customers in bulk. Achieve economies of scale by selling goods direct-to-customer and easily through existing and new distribution channels. KBMax is the best CPQ solution to allow you to get a complex catalog virtualized for sale online.

Benefits of Online Building Material Sales

Increase deal size and eliminate hassle while meeting the unique needs of every buyer.

Your entire sales, engineering, and quoting process can happen in a matter of minutes instead of multiple days or weeks.

Allow sales reps, distributors, and end customers to visually configure their products in 2D/3D

Reduce your customer quote wait to minutes, instead of multiple days or weeks

Customers get to customize, but within your defined set of rules

New sales hires can be trained in hours rather than weeks

Generate CAD outputs for pre-sales and engineering, reducing load for both teams

Auto-generate CAD files, CNC cut sheets, BOMs, and product renderings for production

Johns Mansville found a new way to sell their complex building materials.

KBMax is used by over 200 internal sales reps and external roofing contractors with Salesforce Communities and external use cases.

"It's now easier for our contractors to configure our roofs and easy to adopt for any new users. It also saves them a lot of time since it's very slick and easy to navigate with better error handling features."

Mahesh Lakkireddy
Lead Analyst

Featured Resource

Overcoming the Complexity of the Sales to Manufacturing Process

Product variation compounded by the complexity of multiple pricing models can create confusion and inefficiency among your organization’s engineering, manufacturing, and sales teams. In this four-part guide, we’ll uncover how to address challenges like these in your sales to manufacturing processes by using CPQ software.

Get the eBook
sales to manufacturing process

Get started now on serving your customers better.