Transform your complex equipment sales to sell easier and faster
KBMax virtualizes your complex engineering rules to provide a visual buying experience for sales reps, dealerships, and distributors
Is your customer experience as impressive as your equipment innovation?
Heavy equipment sales is some of the most complex product selling there is. Big ticket items, tons of options and dependencies, and complicated engineering rules.
Don’t make the customer work for it
Buyer expectations have changed. Why are you forcing your customers to ‘picture’ their multi-thousand dollar equipment purchase? If your own sales reps don’t know what a feature is from reading a line of text in a spreadsheet or price list, how will your customer? If they cannot quickly and clearly understand the product they are getting, the options and pricing, and to preview it, how likely are they to finalize the sale?
Your internal teams are struggling
It seems impossible to automate your entire end-to-end process surrounding heavy equipment configuration, design, engineering, and production. But the custom and engineering-heavy nature of your process is putting increasing strain on your engineering team, and forcing sales and customers to wait. You need a more efficient way to provide mass customization at scale.
The solution for heavy equipment sales
Sell any piece of heavy equipment, simply and efficiently, no matter its complexity
Master the limitless options and product rules to quickly and easily narrow down options for the customer. Run your equipment manufacturing business more efficiently, removing bottlenecks and breaking down silos between customers, sales, engineering, and production.
Reach new audiences with omnichannel selling
The economy is changing and you need to open up buying to everyone, despite the complexity of configuring and quoting heavy equipment. Caterpillar improved sales rep productivity by 63% with KBMax.
Manage selling to multiple audiences, simultaneously
Provide a seamless buying experience wherever people are shopping for your equipment. Your internal sales reps, dealers, and website visitors all interact with the same centralized platform, that serves as the control center for providing a consistant experience, and also allows you to vary it easily for the different audiences.
Reach beyond the showroom
Achieve economies of scale by acquiring large volumes of customers in bulk. With online product configuration, you can sell more equipment overall, and reach people who were only able to shop in-person before. Sellers at Caterpillar are turning around quotes 58% faster with a 62% increase in quote and order accuracy, and an 85% improvement over their existing tools.
“KBMax [Epicor CPQ] support for the direct sales channel, reseller channel and self-service channel is among the best evaluated for this Magic Quadrant. The visual configurator can be embedded in a third-party self-service digital commerce platform, and all functionality is accessible through REST APIs.”
Introduce a visual and rules-driven approach
With KBMax, your heavy equipment configuration, pricing, manufacturing, and assembly rules can live in one place and control the entire sales to manufacturing process.
Allow reps, dealers, and buyers to self serve
Your sales reps, distributors, and website users can all benefit from a highly visual experience, reflecting the machine’s exact build as it is configured. Human error is eliminated, the sales process is shortened, and order values and conversion rates increase.
What’s the secret?
Best-in-class CPQ is made possible with the work of advanced CPQ product rules – the little bits of logic that govern how your products are configured and manufactured, ensuring every product is optimized from a technical and profitability standpoint.
“Our teams were able to take a creative hook and put a well-thought out strategy behind it in order to engage dozer customers and attract new ones.”
Automate equipment sales, engineering, and manufacturing processes
Allow sales reps to quickly generate their own quote drawings, as well as downstream engineering and production documents directly from the configurator.
Capture the complex rules that govern the production your machinery
Enforcing your engineering and manufacturing rules during product configuration ensures that only valid compositions make their way through sales and engineering to the production team. This information can also inform internally and externally-facing workflows, and feed internal business systems.
Generate all the documents required to initiate manufacturing and distribution
KBMax configurators output actual CAD files that your engineering team can run with to validate, or further customize the configuration for the customer. KBMax can also auto-generate technical drawings, CNC cut sheets, bill of materials, product renderings, and assembly and shipping documents.
The benefits of transforming heavy equipment sales
Increase deal size and eliminate hassle while meeting the unique needs of every buyer
Your entire sales, engineering, and quoting process can happen in a matter of minutes instead of multiple days or weeks.
Immerse customers in 2D/3D visual configuration of their machinery
Leverage business logic and dynamic pricing for fast and accurate equipment quotes
Automate your manual, monotonous, and time-sapping sales and engineering tasks
Reduce your customer quote wait to minutes, instead of multiple days or weeks
Generate CAD outputs for pre-sales and engineering, reducing load for both teams
Auto-generate CAD files, CNC cut sheets, BOMs, and product renderings for the shop floor
Featured Resource
Uniting Sales & Manufacturing Teams: The Role of Visual CPQ
Product variation compounded by the complexity of multiple pricing models can create confusion and inefficiency among your organization’s engineering, manufacturing, and sales teams. In this four-part guide, we’ll uncover how to address challenges like these in your sales to manufacturing processes by using CPQ software.
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