You need to get critical supplies to the clinics that need them the most, and as fast as possible.
With the intense competition and growth in the single-use space, you must win more deals, more quickly to compete.
There is rapid growth in the Single Use sector.
Sources:
Biopharmaceutical Manufacturing is Shifting to Single-Use Systems. Are the Dinosaurs, the Large Stainless Steel Facilities, Becoming Extinct?
Consumer Medical Devices Global Revenue to Grow 4 Percent In 2013
2019 State of the Medical Device Industry
The competition is fast and fierce.
It takes too much time to pull together the right people to validate and draw designs. Late quotes and lost deals are impacting your business. You want to reduce the time and effort to get the supplies to the workers that are making the impact on patient outcomes.
You have complex systems and every deal seems to require custom engineering drawings. You are burning up technical resources interpreting and building out designs, but is it foolish to think that Sales could somehow do it for themselves?
With your current model, how can you scale? How can sales people each juggle a dozen client deals at once? It’s impossible to respond to RFPs/RFQs fast enough to compete, or make it worth the effort.
