Seize the B2B2C opportunity
It’s a whole new way to collect customer data, build your brand, and acquire new customers at scale
What is B2B2C?
Manufacturers are rejecting channel partnerships in favor of B2B2C (Business-to-Business-to-Consumer) – a hybrid of the traditional B2C and B2B sales models.
B2Bs are flocking to B2B2C in the search for digital growth. In an omnichannel world, full of opportunities to reach customers in new and exciting ways, manufacturers want to build awareness of their own brands and collect 100% of the customer data generated from sales of their products. B2B2C makes this possible, by enabling B2Bs to sell through, rather than to, their retailer partners.
The B2B2C selling opportunity
Stop just selling to, and start selling through, your retailer partners
Locate branded devices, pre-loaded with your visual product configurator, inside retail stores. Let end-customers browse and buy, then fire off completed orders for you to manufacture and ship. Collect all the precious data from every transaction.
- Gain a deep understanding of customer preferences and behavior
- Identify new customer segments
- Build better products and launch them faster
- Personalize your marketing efforts for superior ROI
- Profit from the sale of data to selected third-parties
It’s a win-win-win for customers, manufacturers, and retailers
B2B2C is a sales model built around the customer. Customers get even greater convenience and choice over when and where they can buy and interact with your brand.
With visual product configuration, customers receive a fully immersive buying experience and an easy way to configure, price, and quote highly complex make-to-order products.
Sell more products, more quickly
Access new customers in bulk and make sales that you might have missed out on otherwise. Increase sales volume to achieve economies of scale. Build brand awareness and collect more data to gain a long-term competitive advantage.
Generate profit for your retailer partners
Let retailers share profits without getting their hands dirty. Allow them to sell items that are too big and bulky for in-store. Retailers can provide customers with greater choice, stand out from the competition, and boost sales of complementary goods.
“Beyond the visualization capabilities, KBMax [Epicor CPQ] has excellent integrations with Salesforce, AutoCAD and Solidworks for lots of different output workflows.”
We deliver more than just the sale. We automate everything.
B2B2C doesn’t end at the point of sale. Epicor CPQ streamlines engineering and manufacturing too. Automate the most time-consuming processes to sell with speed and accuracy.
Remove engineering bottlenecks
Auto-generate technical drawings, CAD files, BOMs, parts lists, assembly instructions, and more. Lighten the load on engineering to supercharge sales cycles and get more orders moving through the pipeline.
Epicor CPQ integrates all of your back-office systems and processes with those of your B2B2C partners.
Connect your CPQ, ERP, CRM, CMS, and eCommerce platform via APIs to add and remove B2B2C channels with ease.
Unify Manufacturing & Sales Using CPQ Technology
This buyer’s guide was put together to help manufacturers define the base set of requirements to succeed with their digital transformation project, and identify the ‘features to look for’ in best-in-class CPQ solutions.