Sales Automation for Biotech
Struggling to keep pace with the market growth in Biotech?
Your market opportunity is growing rapidly. By 2023, bioprocessing, stainless steel, single-use, and medical equipment sub-sectors are each expected to be sized in the tens of billions of dollars. To compete, you need to reduce the time and effort required to get your products to those companies that are making a real impact on patient outcomes.
The challenge
Scaling and training are too expensive
Responding to every RFP and RFQ uses up too many resources and takes too much time. Why? Because the rules and processes that govern how your equipment can be assembled and sold are incredibly complex. The engineering team is already stretched, and it takes ages to train new reps – scaling sales feels like an impossible challenge at this point.
The solution
Sales automation saves time and improves accuracy at every stage in biotech sales
Automating your manual, monotonous, time-sapping sales tasks supercharges outbound sales productivity. RFPs, BOMs, contracts, and other required sales documents are generated automatically, which means less time formatting and number crunching, and more time finding new customers and nurturing existing relationships.
Meanwhile, product configuration and pricing rules ensure every complex biotech order is accurate and producible. New hires can be on-boarded in days rather than weeks and become trusted advisors to customers right away.
“Before Epicor CPQ, our sales team would create quotes that didn’t reflect accurate pricing or engineering rules. They needed to submit them to the engineering team multiple times with multiple reworks until they were correct.”
“We expected to create a more modern workflow for our commercial team. We didn’t expect to have a configurator that is also enjoyable to use.”
Featured Resource
Sales & Engineering Automation with CPQ: A Biotech Industry Guide
Learn how Biotech Single-Use and Processing companies are reducing their sales cycles to meet increased demand for their products.
Sales and engineering automation through the use of CAD drawings gives you this ability, providing sales reps with the visual outputs they need to win deals, without having to rely on an over-stretched engineering department that should be focussed on innovation rather than transactional sales tasks.
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