Omnichannel Sales for High Tech
Sell complex equipment more easily and manufacture it faster.
Wouldn't it be great if you could: sell any product simply and seamlessly no matter its complexity; provide a visual customer experience which boosts conversion rates by 40%; and run your business more efficiently by removing bottlenecks and breaking down silos between sales, operations, and engineering? Well, with KBMax, you can.
The challenge
Buyers interact with your competitors across a broad range of channels, but you lack the cross-channel capabilities to compete
In this increasingly omnichannel world, where physical purchases are researched online, digital purchases are researched in-store, and immersive experiences are promoted through social media, you need one centralized platform to serve as the control center for this complex web of new buying channels.
But the technological barriers to omni-channel seem high. Your existing infrastructure has been built around a particular buying audience and method. And adding more channels into the mix risks destabilizing the finely balanced processes and systems you’ve worked so hard to devise.
The solution
Open up new and immersive buying channels for your customers with omnichannel CPQ
KBMax lets you build and manage a centralized and straightforward visual product configurator that can run across any channel, providing a seamless experience to buyers, however, and wherever they choose to shop for your high tech products.
Internal sales reps, distributors, and retail locations can leverage your configurator to take control of sales independently without any input from your in-house sales or engineering team. Expand to a direct marketplace by embedding your configurator into your website, where your customers can “self-serve,” wherever they are, through any device.
Global high tech manufacturer, NI, enabled sales, partners, and eCommerce customers to all visually configure test and measurement systems a five-day configuration process to just five minutes with KBMax.
“KBMax [Epicor CPQ] support for the direct sales channel, reseller channel and self-service channel is among the best evaluated for this Magic Quadrant. The visual configurator can be embedded in a third-party self-service digital commerce platform, and all functionality is accessible through REST APIs.”
“Part of our company’s choice to go with Epicor CPQ as a vendor partner was that they seemed to “get it”. They picked up on our business needs quickly and understood our complicated configuration asks.”
Featured Resource
Uniting Sales & Manufacturing Teams: The Role of Visual CPQ
Product variation compounded by the complexity of multiple pricing models can create confusion and inefficiency among your organization’s engineering, manufacturing, and sales teams. In this four-part guide, we’ll uncover how to address challenges like these in your sales to manufacturing processes by using CPQ software.
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