Omnichannel Sales for Biotech
Struggling to keep pace with the market growth in Biotech?
Your market opportunity is growing rapidly. By 2023, bioprocessing, stainless steel, single-use, and medical equipment sub-sectors are each expected to be sized in the tens of billions of dollars. To compete, you need to reduce the time and effort required to get your products to those companies that are making a real impact on patient outcomes.
Buyers interact with your competitors across a broad range of channels, but you lack the cross-channel capabilities to compete
In this increasingly omnichannel world, where physical purchases are researched online, you need one centralized platform to serve as the control center for a complex web of new and immersive buying channels.
But the technological barriers to omnichannel seem high. Your existing infrastructure has been built around the sales rep. Adding more channels into the mix risks destabilizing the finely balanced processes and systems you’ve worked so hard to devise.
Open up new and immersive buying channels for your customers with omnichannel CPQ
KBMax lets you build and manage a centralized and straightforward visual product configurator that can run across any channel, providing a seamless experience to buyers, however, and wherever they choose to configure your systems.
Sales reps at branches and distributors can leverage your configurator to take control of sales independently without any input from your in-house sales or engineering team. Embed your configurator into your website, and customers can “self-serve,” wherever they are, through any device.
“Before KBMax [Epicor CPQ], our sales team would create quotes that didn’t reflect accurate pricing or engineering rules. They needed to submit them to the engineering team multiple times with multiple reworks until they were correct.”
“We expected to create a more modern workflow for our commercial team. We didn’t expect to have a configurator that is also enjoyable to use.”
The Definitive Guide to Sales and Engineering Automation for Biotech
Learn how Biotech Single-Use and Processing companies are reducing their sales cycles to meet increased demand for their products.
Sales and engineering automation through the use of CAD drawings gives you this ability, providing sales reps with the visual outputs they need to win deals, without having to rely on an over-stretched engineering department that should be focussed on innovation rather than transactional sales tasks.