Engineer to Order for Retail

The nature of your custom products demands a sophisticated level of configuration. But the more custom options you provide, the more complex the sales cycle becomes, the more mistakes you make, and the more dissatisfied customers you have on your hands.

It seems impossible to automate your entire end-to-end process surrounding product configuration, design, and production. But the detailed and design-heavy nature of your customization process is putting increasing strain on your production team. You need a more efficient way to provide mass customization at scale.

A product configurator is an ingenious tool that automates the configuration and customization of highly complex made-to-order products. Sales reps (or end customers themselves, depending on your setup) can use the tool to narrow down vast and highly customizable product catalogs into carefully optimized customer-specific selections.

Product rules ensure that every configuration is viable from a design, production, and financial perspective. And CAD files, CNC cutting data, BOMs, product renderings, and other outputs can be generated automatically, connecting your customers, sales, and production teams to the shop floor in an automated end-to-end process.