B2B2C for Biotech Single-Use-Systems
Our clinics need our help.
You need to get critical supplies to the clinics that need them the most, and as fast as possible. With intense competition and growth in the single-use space, you have to win more deals, more quickly to compete.
The challenge
You’ve hit a customer acquisition wall, and you’re ready to try something a little bit different
You’re wholesaling your supplies through several resellers in a traditional channel partnership setup. Still, you want to communicate with your customers more directly and promote your brand without necessarily going direct-to-consumer.
The solution
Tap into your distributors’ business to acquire a large volume of customers and sell more units
With B2B2C, you can directly access end customers through a second business, interacting with them under your own brand. Arm your distributors with your product configurator so that clinics can configure your systems to their exact requirements and make an instant purchase.
B2B2C lets you acquire a large volume of customers in bulk for a remarkably low per-acquisition cost. You achieve economies of scale by selling more units and gain credibility by partnering with other respected brands.
“Early movers will take market share from their competitors by significantly changing the way in which products are sold. If one of your competitors is already using this technology, you are probably being outsold and need to react quickly with your own initiative.”
“We expected to create a more modern workflow for our commercial team. We didn’t expect to have a configurator that is also enjoyable to use.”
Featured Resource
Sales & Engineering Automation with CPQ: A Biotech Industry Guide
Learn how Biotech Single-Use and Processing companies are reducing their sales cycles to meet increased demand for their products.
Sales and engineering automation through the use of CAD drawings gives you this ability, providing sales reps with the visual outputs they need to win deals, without having to rely on an over-stretched engineering department that should be focussed on innovation rather than transactional sales tasks.
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