B2B2C for Manufacturing
You want to acquire a large volume of customers at a remarkably low per-customer acquisition cost. Who doesn’t? You’ve got a B2B eCommerce website, or you’re about to build one, but you know you’ll never reach every potential customer through search alone.
You’re wholesaling your products through several retailers in a traditional channel partnership setup. Still, you want to communicate with your customers more directly and promote your brand without necessarily going direct-to-consumer.
With B2B2C, you can directly access end customers through a second business, interacting with them under your own brand. That’s the arrangement KBMax customer, Tuff Shed, has with Home Depot. And it works a treat. They’ve positioned devices running their product configurator inside Home Depot stores so that end customers can configure Tuff Shed products to their exact requirements and make an instant purchase.
With B2B2C, you can acquire a large volume of customers in bulk, achieve economies of scale by selling more units overall, reach people who only ever shop in-store, and gain a level of credibility by partnering with other respected brands. Best of all, you retain the data generated from every transaction without getting your hands dirty.
"From a production standpoint, KBMax allows us to be completely aligned as a company and confident in our product output. It has truly been a game changer for us."
"The platform allows you to customize every facet of your configuration experience. The biggest selling point for us was that, as a platform, and not just an app, we can build a solution for one part of our business and then leverage that build to execute for another business or even white label for a B2B customer."
"KBMax's 3D Configurator can be manipulated smoothly to let your customer view your product from any angle, add options and place them where they like. Rules can be created behind the scenes to make sure that the configuration is valid, putting the power in their hands, but not allowing them to put something together that can't be produced by your manufacturing team."
Product variation compounded by the complexity of multiple pricing models can create confusion and inefficiency among your organization’s engineering, manufacturing, and sales teams. In this four-part guide, we’ll uncover how to address challenges like these in your sales to manufacturing processes by using CPQ software.Get the eBook
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