B2B eCommerce for Manufacturing
Today’s B2B buyer uses services like Amazon and Netflix in their personal lives and they’re demanding the same personalized, consumer-like experiences when they go to work. You’re a high-touch business built on hands-on customer relationships, but relationship selling is dying, and all of your competitors are focusing their efforts online.
US B2B eCommerce sales were forecasted to reach $1.8 trillion by 2023, accounting for 17% of all B2B revenue. But, in the wake of the coronavirus pandemic, when face-to-face meetings and business travel start to feel like distant memories, such predictions are likely to be a huge underestimate.
With B2B eCommerce, you can massively increase the size of your total addressable market and slash acquisition costs by reaching a global pool of potential buyers through on-line search. You can provide a consumer-like experience to today’s buyer who prefers to define their needs independently before engaging with a sales rep.
By embedding a visual product configurator on your website, visitors can independently “build” and buy the most complex, customizable, engineer-to-order products without the need for sales or engineering input. They can interact with 3D representations of your products in real-time, adding or removing parts, changing colors and dimensions, and upgrading features. It’s a fully immersive experience.
Product variation compounded by the complexity of multiple pricing models can create confusion and inefficiency among your organization’s engineering, manufacturing, and sales teams. In this four-part guide, we’ll uncover how to address challenges like these in your sales to manufacturing processes by using CPQ software.Get the eBook
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