Omnichannel B2B Digital First Selling
Increase Profits and Delight Buyers by Becoming a Digital-First, Omnichannel B2B Seller
By the end of 2021, digital commerce is expected to overtake direct sales as the most used channel for B2B selling
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According to Gartner, sellers are increasingly adopting a digital commerce channel because it “enables customers to transact 24/7, frees sales reps from transactional activities, lowers the cost of sales and increases customer satisfaction. Twenty-six percent of selling organizations reported that the digital commerce channel allows them to bypass traditional distributors. This has the effects of bringing sellers closer to their end customers…”
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from KBMax.