Xenith transforms the way they sell to meet their buyers wherever they are 

“People are buying in new ways. We want to meet their needs, wherever they are.”

Jonathon Pop // VP, Digital & Technology at Xenith
Xenith
About Xenith

Xenith creates top-rated football helmets, non-tackle headgear, equipment, and apparel all designed to elevate the athlete’s pursuit. Their athlete-first design approach is backed by rigorous science, engineering and innovation which transcends laboratory testing to address on-field needs. Xenith outfits the athlete from head to ankle in a suite of performance products for playing, training and living.

Industry: Apparel
Headquartered: Detroit, Michigan
Website: https://www.xenith.com

The challenges

The industry was stagnant

Digital transformation

Xenith needed more focused visitors

Digital transformed

COVID-19 further complicated matters

eCommerce Centered Sale

The Solution

Xenith digitally transformed to allow for easy selling of their complex products

“We thoroughly evaluated multiple vendors in the CPQ space and chose to partner with KBMax to transform our selling process with their visual, maintainable and robust configurator.”
Jonathon Pop  //  VP, Digital & Technology
Xenith

A more simple, accessible, and flexible experience

Expanded direct and online sales capabilities

eCommerce that is integrated with the core business

The Benefits

KBMax provided game-changing results for Xenith

Reaching target markets

Xenith’s omnichannel solution allows them to engage their primary customers, as well as their secondary and tertiary customers in direct retail and used equipment sales.

Transforming how they sell

This shift to digital selling drives greater customer engagement, leading to higher lead conversion rates.

Responding to all visitors

KBMax Visualization with layouts optimizes the interactions across different devices, from mobile, to tablet, to desktop, ensuring a responsive, yet consistent and simple buying experience.

Strong, early results

The company is already generating ~15,000 transactions per month on the website.

Lightning fast to market

Xenith was up and running within three months of their project kick-off with KBMax.

Tackle complex 2D or 3D visual product configuration with KBMax

 
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