High-Impact 3D Visual Product Configurator

Van Wijnen redefines the construction industry and slashes sales time in half 

“Our sales time has been cut in half, looking at it from first customer contact until the realization of the project itself.”

Jan H. Wiebenga // CTO at Van Wijnen
About Van Wijnen

Established in 1907, Van Wijnen is a Dutch housing developer committed to building affordable spaces for a better life in a way that respects the planet.

Van Wijnen develops diverse, green, and social neighborhoods where people feel at home. They believe in sustainable reuse and consider responsible development the ideal way to offer locations a bright, new future.

Van Wijnen doesn’t just construct houses; they also undertake major maintenance and energy improvements. This helps to preserve the function and value of existing real estate, which can range from a single property to entire neighborhoods.

Industry: Construction
Headquartered: Netherlands
Website: http://www.vanwijnen.nl

The challenges

Inefficient and Labor-Intensive Quote Creation Process

Design and configuration

Rising Construction Costs

Rising Construction Costs

Need for Advanced Technical Knowledge and Expertise

Automated & Flexible Configurator

Difficulty in Communicating Desired Configurator Requirements

Providing Detailed Customization and Advanced Visualization

“Our biggest challenge was finding a good configurator. How do you explain what you want to achieve when your work has never been done? We’re not looking to configure a product with 20 small parts—we need to let our customers configure 200 houses at an extremely high level of detail with millions of configuration possibilities.”


The Solution

Implementing Epicor CPQ

Linking the CPQ Solution With a Central Technical System

Introducing a Digitalized CTO (Configure-To-Order) Strategy

Van Wijnen’s strategy transitioned to a CTO approach, allowing a smooth and efficient sales process through a modular housing and apartment platform. Epicor CPQ played a critical role in this transformation, providing the capabilities to the sales team for configuring complex housing projects (which previously required technical experts). With the configurator’s help, Van Wijnen could build blocks of houses or apartment buildings to exact specifications–right down to the last bathroom tile from a digital process.

Creating a Frictionless File-To-Factory Process

Van Wijnen needed to do more than digitize its sales process. They introduced a ‘file to factory’ process, sending a digital twin created based on the Epicor CPQ configuration directly to a highly automated, digitally managed factory in the north of the Netherlands.

This factory transforms digitally conceived designs into tangible, high-quality housing elements and end products. Epicor CPQ catalyzed this digital transformation by providing a customer-facing portal that integrates Epicor directly into the factory.

Integrating Epicor CPQ with Other Core Systems

Van Wijnen integrated Epicor CPQ with their CRM, PDM, ERP, and MES to further boost efficiency. This created a fully interconnected IT system where leads in the CRM seamlessly transferred to the factory.
From there, Van Wijnen could automatically generate the product the customer configured in Epicor CPQ. This connected ecosystem significantly improved workflow speed and reduced the risk of errors in data entry or product configuration.

“We are now able to build 2,400 houses and apartments within a year, which are assembled in a day—that’s a huge acceleration”

The Benefits

Automating Processes: from Labor-Intensive To Efficient

Implementing Epicor CPQ solution has automated Van Wijnen’s previously labor-intensive sales and engineering process. The CPQ system transformed their operation into a fully digital and highly efficient workflow, eliminating the need for cumbersome manual labor.

Reducing the Demand for Technical Expertise

The ability of Epicor CPQ to store all product rules and limitations was another significant benefit. This feature reduced the need for sales representatives to possess extensive technical knowledge, streamlining the sales process and allowing more staff to handle complex product configurations effectively.

Facilitating End-To-End Automation

Epicor CPQ is an essential tool in Van Wijnen’s end-to-end automated process–from the customers’ configuration to the manufacturing phase. This newfound level of automation drastically decreased the need for manual intervention, increasing efficiency while ensuring product and process consistency.

Scalability and Flexibility

Epicor CPQ significantly enhanced Van Wijnen’s ability to scale. The configurator made it possible to create configure-to-order products using an industrial process, supporting Van Wijnen’s ambitions to grow easily and handle higher production demands. Additionally, it allowed for more complex configurations, offering customers a choice from thousands of product features.

Continuous Improvement and Customization

Epicor CPQ supports Van Wijnen’s culture of continuous improvement. Van Wijnen has been able to adapt and enhance the system post-implementation, continually adding new features to meet user needs.

Halving Lead Times and Enhancing Document Generation

Epicor CPQ was instrumental in reducing sales lead times by half. Instead of a process that could traditionally take months, project generation now took only a couple of hours.
Additionally, the ability of Epicor CPQ to automatically generate relevant documents eliminated the scramble to compile necessary paperwork, boosting responsiveness and customer and employee satisfaction.

Impacting Construction and Labor Costs

From a construction perspective, Epicor CPQ helps Van Wijnen to build 2,400 houses and apartments within a year, each assembled in just a single day. This represented a significant increase in productivity using fewer employees compared to the traditional construction industry.

Providing Affordable Housing

Despite the sophistication and speed of their new processes, Van Wijnen remained committed to providing affordable housing. The cost efficiencies generated by the CPQ solution, coupled with reduced labor costs, allowed them to continue delivering high-quality yet affordable homes to their customers.

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