Custom Quoting with Epicor CPQ

How Graceland Achieved Rapid Revenue Growth with Epicor CPQ 

“We've seen a 55% increase in sales from leads the Epicor CPQ configurator captured.”

Brad Doll // Chief Marketing Officer at Graceland at Graceland
Graceland
About Graceland

Graceland is a leading manufacturer of portable buildings in the United States, catering to the needs of both homeowners and businesses.
Founded in 2004, the company offers a wide range of products, including sheds, cabins, and portable offices, in sizes ranging from 8x8 to 16x40 feet.
With an extensive network of manufacturing plants and 300 dealers, Graceland has established itself as a national leader in the portable building industry, helping hundreds of thousands of loyal customers "Make Room for Life™."

Industry: Manufacturing
Headquartered: United States
Website: https://gracelandportablebuildings.com/

The challenges

Slow, Manual Order Process

Design and configuration

Hard to Visualize Millions of Product Options

Lack of Agility in a Dynamic Market

“We were constrained by a linear, screen-by-screen process. Each selection triggered complex behind-the-scenes logic to determine subsequent options. This structure created chaos in the backend.”

Graceland

The Solution

Partnering with Epicor CPQ

“Implementing Epicor CPQ was seamless. The process was on schedule and delay-free from start to finish, which was fantastic… The Epicor team was very thorough and understood our product and exactly what we needed. They knew precisely what we were talking about, even when we got very specific and granular.”

Graceland

3D Visualization, Customization, and BOM Creation

“The advanced 3D visualization was a significant factor in our decision. Creating detailed 3D models and being able to fully customize the interface was huge for us.”

Graceland

Open API and Flexible Integration

“The open API was a giant piece for our dev team. It lets us make backend changes without getting third parties involved.”

Graceland

Web-Based Configurator for Lead Generation

“Epicor CPQ’s web tool was another big piece that attracted us. It allows us to generate leads through our website. We have a full configurator for our dealers and a slightly limited version for public use, both capable of generating leads.”

Graceland

Benefits

Significant Revenue Boost

“The web-based configurator had a substantial impact on Graceland’s business, resulting in a 36% increase in lead generation, 52% increase in lead conversions, and a 55% increase in lead-based revenue.”
Brad Doll // Chief Marketing Officer at Graceland

Streamlined Sales Process

Epicor CPQ significantly reduced the time required to process quotes and orders, allowing the sales team to focus more on customer interaction and improving responsiveness to inquiries.

Standalone Solution with ERP Flexibility

Graceland can use Epicor CPQ as a standalone solution, easily integrating it with their existing NetSuite ERP system.

Enhanced Dealer Experience

The system’s user-friendly interface proved adaptable to users of all technological skill levels, minimizing training time and reducing resistance across Graceland’s diverse dealer network.
“We have some employees that are 20 years old, that are great with technology, and then we have some that are in their 80s, that hate to use a mouse. They can all use Epicor CPQ.”
Ryan Holland // Director of CPQ Operations at Graceland

Data Capture and Analysis

Epicor CPQ provided valuable insights into customer preferences and buying patterns, enabling data-driven decision-making for product configurations, pricing strategies, and marketing campaigns.
“It’s impacting marketing by revealing trends in customer preferences for configuring products. This data allows us to tailor our marketing strategies and product offerings more effectively.”
Greg French // Chief Executive Officer at Graceland

Future-Proofing the Business

The system’s flexibility and scalability have positioned Graceland for future growth. Plans include integrating eCommerce capabilities and leveraging augmented reality features to enhance the customer experience further.

Discover how Epicor CPQ can transform your business

 
en_USEnglish