Cat introduced their new electric drive dozer to the world with the help of KBMax 

“Our teams were able to take a creative hook and put a well-thought out strategy behind it in order to engage dozer customers and attract new ones.”

Clare Koeppel // Marketing Communications Specialist at Caterpillar
Caterpillar
About Caterpillar

Caterpillar and Cat machines are widely recognized, premium brand, known for superior quality and reliability. The Cat product portfolio is the most extensive in the industry, ranging from small generators to marine engines to huge mining excavators. The product options and configurations are complex, and their customers are knowledgeable.

Industry: Heavy Equipment
Headquartered: Deerfield, Illinois
Website: https://www.caterpillar.com/

The challenges

New product, new market

CPQ configurator

The Solution

Cat introduced their revolutionary CAT D6 XE electric dozer to the world with the help of KBMax’s product configurator

“Our teams were able to take a creative hook and put a well-thought out strategy behind it in order to engage dozer customers and attract new ones.”
Clare Koeppel  //  Marketing Communications Specialist
Caterpillar
3D product configurator

Build awareness and customer prospects

Flexible and responsive display

The Benefits

The results skyrocketed their marketing efforts

8 Million media impressions

75% new traffic visits

22% of click-throughs were marketing-qualified leads

Get your very own high-impact 3D visual product configurator

 
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