Turning on the lights for ALW build-to-order products 

“Our robust CPQ solution empowers our sales and dealers to showcase and easily configure our wide range of products.”

Ricardo Quiroz // IT Business CPQ Administrator at ALW
About ALW

ALW was founded in 2005 with the mission to create lighting that inspires, delivering the highest quality visual experience for virtually any space. Their state-of-the-art manufacturing facility empowers customers with the tools and flexibility to transform their space into something dynamic, with over 90% of our orders shipping in a few weeks or less.

Industry: Lighting
Headquartered: Oakland, California
Website: https://alwusa.com

The challenges

ALW’s existing Excel-based process was painful

CPQ solution

The Solution

Sales channels can quickly provide accurate and visual proposals

Salesforce, re-imagined

product visualization

The Benefits

The solution was live within just three months

Enabling the sales channel

50 Sales Representatives and 300 Dealers use Epicor CPQ to enhance the quoting process

CAD is automated

ALW can now automatically generate CAD models and drawings in SolidWorks

Integrated with Salesforce

Epicor CPQ’s visualization and quoting tool feeds data back into Salesforce Revenue Cloud

Shine light on a better way to automate build-to-order products