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KBMax CPQ Library

Make to Order

What is Make to Order?

Make to Order (also known as Build to Order and Made to Order) is a business production strategy whereby manufacturers build products only once a confirmed order has been received. The strategy is ideally suited to highly customizable products or low volume goods in specialized industries such as construction or bridge-building. It solves the excess inventory problem that is widespread under a traditional ‘make to stock’ strategy but lacks the economies of scale and agility offered by holding stock in reserve.

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