KBMax CPQ Library

Lead to Cash

What is Lead to Cash?

Lead to cash is the name given to an end-to-end, top-level business-process that begins with marketing and ends with revenue collection. Stages along the way include sales management, CPQ (configure, price and quote), customer service, project management, order management, and revenue management.

More Terms:

Previous term:
Industry 4.0
Next term:
Make to Order

Free CPQ Resources

How to Deliver a B2B eCommerce Experience
A Salesforce Integrated Solution to Help Companies Sell More
G2 Grid® Report for Visual Configuration – Summer 2020
CPQ Vendor Comparisons from G2 Crowd
Overcoming the Complexity of the Sales to Manufacturing Process
G2 Momentum Grid for Visual Configuration
How to Select a Configure, Price and Quote Vendor
The Definitive Guide to Sales and Engineering Automation for Biotech