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KBMax CPQ Library

Dynamic Pricing

What is Dynamic Pricing?

Dynamic pricing, usually included as a feature of CPQ software, adjusts prices automatically (on the fly) as customers or sales reps add and remove product options during the configuration process.

Dynamic pricing is also a pricing strategy in which a business sells the same product at different prices based on current market conditions. The strategy is commonplace in the hospitality industry, where hotel room prices are in a constant state of flux. And in the transportation industry, where public transportation tickets are more expensive at peak times, and taxi companies charge “surge prices” in response to high demand in a specific locale.

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Free CPQ Resources

CPQ for Manufacturing Buyer’s Guide
Overcoming the Complexity of the Sales to Manufacturing Process
Increase Profits and Delight Buyers by Becoming a Digital-First, Omnichannel B2B Seller
The Definitive Guide to Sales and Engineering Automation for Biotech
A Salesforce Integrated Solution to Help Companies Sell More
Top 10 Reasons to Choose KBMax CPQ
CPQ Software Implementation Guide
How to Deliver a B2B eCommerce Experience