What is B2B2B?

With B2B2C, the first business (B1) accesses its customers through the second business (B2,) but interacts directly with the customer, under its own brand. Unlike a channel partnership, customers are fully aware that they are buying from B1, and, crucially, B1 retains the customers and data generated from every transaction.

Tuff Shed is an excellent example of B2B2C in action. Tuff Shed (B1) reaches its customers through Home Depot (B2.) Customers access Tuff Shed’s online product configurator on iPads located in Home Depot stores. The customer configures their shed to their specifications. Once the process is complete, the data is submitted directly to Tuff Shed’s manufacturing department, which then makes and ships the product.

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Free CPQ Resources

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G2 Grid® Report for Visual Configuration – Summer 2020
A Salesforce Integrated Solution to Help Companies Sell More
Overcoming the Complexity of the Sales to Manufacturing Process
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The Definitive Guide to Sales and Engineering Automation for Biotech
CPQ Software Implementation Guide