Transform your complex equipment sales to sell easier and faster 

KBMax virtualizes your complex engineering rules to provide a visual buying experience for sales reps, dealerships, and distributors

Is your customer experience as impressive as your equipment innovation?

Heavy equipment sales is some of the most complex product selling there is. Big ticket items, tons of options and dependencies, and complicated engineering rules.

Don’t make the customer work for it

Buyer expectations have changed. Why are you forcing your customers to ‘picture’ their multi-thousand dollar equipment purchase? If your own sales reps don’t know what a feature is from reading a line of text in a spreadsheet or price list, how will your customer? If they cannot quickly and clearly understand the product they are getting, the options and pricing, and to preview it, how likely are they to finalize the sale?

Your internal teams are struggling

It seems impossible to automate your entire end-to-end process surrounding heavy equipment configuration, design, engineering, and production. But the custom and engineering-heavy nature of your process is putting increasing strain on your engineering team, and forcing sales and customers to wait. You need a more efficient way to provide mass customization at scale.

The solution for heavy equipment sales

Sell any piece of heavy equipment, simply and efficiently, no matter its complexity

Master the limitless options and product rules to quickly and easily narrow down options for the customer. Run your equipment manufacturing business more efficiently, removing bottlenecks and breaking down silos between customers, sales, engineering, and production.

Reach new audiences with omnichannel selling

CPQ for construction equipment

Manage selling to multiple audiences, simultaneously

Reach beyond the showroom

“KBMax [Epicor CPQ] support for the direct sales channel, reseller channel and self-service channel is among the best evaluated for this Magic Quadrant. The visual configurator can be embedded in a third-party self-service digital commerce platform, and all functionality is accessible through REST APIs.”


Introduce a visual and rules-driven approach

heavy equipment configurator
heavy equipment configurator
heavy equipment configurator

Allow reps, dealers, and buyers to self serve

What’s the secret?

“Our teams were able to take a creative hook and put a well-thought out strategy behind it in order to engage dozer customers and attract new ones.”


Automate equipment sales, engineering, and manufacturing processes

product configurator software
product configurator software
product configurator software

Capture the complex rules that govern the production your machinery

Generate all the documents required to initiate manufacturing and distribution

Delivering on customer requests
71% improvement in the ability to configure products based on customer requests

The benefits of transforming heavy equipment sales

Increase deal size and eliminate hassle while meeting the unique needs of every buyer

Your entire sales, engineering, and quoting process can happen in a matter of minutes instead of multiple days or weeks.

Immerse customers in 2D/3D visual configuration of their machinery

Leverage business logic and dynamic pricing for fast and accurate equipment quotes

Automate your manual, monotonous, and time-sapping sales and engineering tasks

Reduce your customer quote wait to minutes, instead of multiple days or weeks

Generate CAD outputs for pre-sales and engineering, reducing load for both teams

Auto-generate CAD files, CNC cut sheets, BOMs, and product renderings for the shop floor

See how KBMax helps heavy equipment manufacturers to connect customers, teams, and processes