What is B2B2C?
Manufacturers are rejecting channel partnerships in favor of B2B2C (Business-to-Business-to-Consumer) – a hybrid of the traditional B2C and B2B sales models.
B2Bs are flocking to B2B2C in the search for digital growth. In an omnichannel world, full of opportunities to reach customers in new and exciting ways, manufacturers want to build awareness of their own brands and collect 100% of the customer data generated from sales of their products. B2B2C makes this possible, by enabling B2Bs to sell through, rather than to, their retailer partners.
The B2B2C selling opportunity
Stop just selling to, and start selling through, your retailer partners
Locate branded devices, pre-loaded with your visual product configurator, inside retail stores. Let end-customers browse and buy, then fire off completed orders for you to manufacture and ship. Collect all the precious data from every transaction.
- Gain a deep understanding of customer preferences and behavior
- Identify new customer segments
- Build better products and launch them faster
- Personalize your marketing efforts for superior ROI
- Profit from the sale of data to selected third-parties
It’s a win-win-win for customers, manufacturers, and retailers
Sell more products, more quickly
Generate profit for your retailer partners
We deliver more than just the sale. We automate everything.
Remove engineering bottlenecks
Bridging the Gap between Sales and Manufacturing with CPQ
This buyer’s guide was put together to help manufacturers define the base set of requirements to succeed with their digital transformation project, and identify the ‘features to look for’ in best-in-class CPQ solutions.