Epicor CPQ Analytics
Epicor CPQ analytics
Get in-depth insight into how your products are being interacted with and configured
“How are visitors interacting with our products?”
The best digital marketers know the importance of measuring the user experience of website visitors
With Epicor CPQ Analytics, your visual product configurator can collect key user experience data and push it to your preferred analytics platform, to answer your burning questions on buyer engagement:
- How many quotes are created each day, week, month, or year?
- How much time is spent by users configuring a product?
- How often do visitors abandon a product configuration?
- Which options change most often before the quote is completed?
- What is the abandonment rate of a certain product?
- Where are visitors abandoning their product configuration?
Epicor CPQ enriches what you know about your buyers
Increase your depth of tracking and collect detailed user interactions to ensure you are presenting the right products and features to mazimize your customers’ interactions.
Increase your depth of tracking
As you know, websites often track how visitors are interacting with each page of the website: where the user originated, when the page is visited, how long the user stays, etc. It is also possible to track specific user events on that web page, such as clicking buttons or making a selection.
Epicor CPQ takes it a step further by allowing visibility into how visitors are interacting with one of our embedded product configurators.
Collect detailed user interactions
Any user-initiated activity can be tracked within the configurator which means you can get general or very specific data about the transaction.
Epicor CPQ Snap rules pass data from the embedded configurator to the hosting web page where your analytics platform can trigger based on the event.
Pass data to your platform of choice
The best part is…our approach ensures compatibility with every analytics platform imaginable, even a custom solution. Any platform that accepts calling events via JavaScript works with Epicor CPQ.
“We are doing nothing less than revolutionizing the way our customers visualize, configure, and buy our customized products. We now have a next generation tool our B2B customers can easily use to generate stunning custom designs much faster than we could have built for them.”
Increase your deal sizes
Tuff Shed increased their average sale price their first year by 6% resulting in $7.6M in additional revenue. They use Epicor CPQ analytics to track the depth of engagement by their visitors, filtered by device.
Optimize the experience
Use past user behavior to enrich future shopping experiences. Serve up the right products and options to the audience most likely to be receptive to them.
Get insight into quotes
Get detailed metrics on how many quotes are created, completed, and abandoned in a certain timeframe. Find out which products, sales people, and distributors are creating the most deals and who is delivering the largest deals.
Featured Resource
How to Deliver a B2B eCommerce Experience
eCommerce represents a shift in focus away from traditional, high-touch sales methods and towards a seamless, omnichannel shopping experience for customers. Let’s uncover why today’s buyer demands B2B eCommerce, and how you can meet their needs with the best in B2B eCommerce software.
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