April 21, 2021
The Fourth Industrial Revolution is a technological revolution that’s “blurring the lines between the physical, digital, and biological spheres.” Also known as 4IR, this Fourth Industrial Revolution is well underway, and its effects are being felt across every major industry.
Keep reading as we define the Fourth Industrial Revolution, explore 4IR technologies, and discuss how the Fourth Industrial Revolution has impacted manufacturing through a variety of use cases. It’s time to adapt or die because manufacturing is changing. Are you?
The term was coined in 2016 by Klaus Schwab, the founder of the World Economic Forum, at the organization’s annual meeting. Later, Schwab wrote a blog on the subject as well as a highly influential book – The Fourth Industrial Revolution – which describes “a technological revolution that will fundamentally alter the way we live, work, and relate to one another.”
Technology has progressed more rapidly than business processes for manufacturers, and it’s time to redress the balance.
Today, the Fourth Industrial Revolution is taken to mean the transformation of the manufacturing industry by burgeoning technologies like artificial intelligence, additive manufacturing, augmented/virtual reality, and the IoT (internet of things.) It also refers to advances in connectivity that give rise to “smart factories” – fully connected networks that merge the physical and digital realms (more like ecosystems than linear value chains.)
According to Klaus Schwab, the Fourth Industrial Revolution is leading to a “supply-side miracle.” There’ll be long-term gains in efficiency and productivity, lower transportation and communication costs, more efficient logistics and supply chains, all of which will drive economic growth.
Others within the World Economic Forum warn of the dark side of the Fourth Industrial Revolution – mass unemployment, cyber warfare, and an infinite number of other tangible and intangible threats that we can’t even conceptualize yet.
Nobody can predict which way the Fourth Industrial Revolution is going to play out. But one thing’s for sure – the ball’s rolling. And as the changes take hold and shape the future, the onus is on manufacturers to decide which technologies they should adopt to remain competitive.
The World Economic Forum and McKinsey have teamed up in an effort to guide manufacturers. They’ve established The Global Lighthouse Network, a community of world-leading manufacturing facilities that embody Fourth Industrial Revolution manufacturing technologies and principles.
These “Lighthouses” have been selected to serve as beacons for proactive manufacturers seeking to become Fourth Industrial Revolution leaders. It’s definitely worth checking out to see if there are any examples in your industry.
The Fourth Industrial Revolution is disrupting industry at an unprecedented pace, but it’s obviously not the first time rapid technological advancement has resulted in widespread change and upheaval. The Fourth Industrial Revolution builds on top of three industrial revolutions that came before it:
The Fourth Industrial Revolution is powered by a suite of core technologies that has been advancing for decades at an exponential rate. Here are a few key examples:
The Fourth Industrial Revolution drives efficiencies, conserves resources, boosts profitability, and enhances buying experiences. Here are just a handful of use cases:
Fourth Industrial Revolution technologies are automating sales processes (3D configuration and proposal automation), engineering (CAD and design automation), and the shop floor (AI and robotics). Human employees are being freed to work on the parts of their jobs that are more, well, human.
Sales reps can concentrate on forming and maintaining relationships, engineers can spend more time on R&D, and workers on the shop floor can avoid repetitive, menial, and dangerous jobs.
Networked sensors positioned inside factory equipment can monitor machine performance, run diagnostics, and schedule “predictive maintenance.” The result: extended life expectancy for your machines, less downtime, less waste, and increased safety.
Digital twins are virtual replicas of physical devices that live in simulated environments. To accelerate R&D and save cost, engineers can carry out rapid testing on digital twins rather than physical prototypes, saving time and money in destructive testing (tests carried out to failure).
Rather than automate discrete, linear tasks, the “smart factory” adapts fundamentally to suit its internal and external business environment. It monitors the entire production process, from supply networks to inventory, machines, individual workers, and tools, making continual adjustments to achieve specific goals.
COVID-19 shined a light on just how susceptible manufacturers are to supply chain shocks. Companies with geographically dispersed production facilities are particularly vulnerable. The cloud and SaaS solutions increase resilience to globally disruptive events by providing a single source of truth accessible from anywhere, any time, on any device, breaking down silos, and enhancing collaboration across borders.
From personalized sneakers to personalized medicines, demand for customized goods is booming. The rewards for manufacturers that can supply personalized goods are significant – “personalization leaders” experience a 5 to 15 percent increase in revenue and a 10 to 30 percent increase in marketing ROI.
But personalization can be costly. Customizing products means more parts, more complexity, and more mistakes. Or does it?
Visual product configuration makes configuring and personalizing complex products fast, easy, and accurate. Non-technical sales reps and end-customers can interact with 3D images on-screen to design highly technical products to their exact specifications. Product rules built into the back-end of the software prevent mistakes, engineering inefficiencies, and production issues.
Engineering bottlenecks are another good reason why manufacturers steer clear of supplying customizable goods.
It’s all well-and-good sales teams using Fourth Industrial Revolution technologies like AI and augmented reality to configure and sell products faster than ever before. But without corresponding improvements in engineering efficiency, enhanced sales productivity only causes strain and delays downstream.
CAD and design automation takes care of this problem by automating the most time-consuming and repetitive engineering tasks. A visual CPQ solution like KBMax auto-generates CAD files, technical drawings, BOMs, CNC cut sheets and more. The entire end-to-end process is streamlined, from initial sales interaction to finished product, driving efficiency at every stage.
Digital transformation is driving the introduction of Fourth Industrial Revolution technologies within manufacturing, but the transformation itself isn’t about technology. Rather, it’s about using technology to deliver the products and experiences that your customers actively seek.
We’ve covered a few specific ways this can happen, from augmented CPQ processes to AI-driven efficiency in the sales cycle and supply chain. However you’re planning for the future, make sure it’s about enhancing customer experiences. Not just about shiny new things.
Emily is a marketing professional with knowledge across branding, digital strategy, and creative content. She enjoys educating her audience on the benefits of products and how their ease and use can help with efficiency and problem solving.