A picture is worth a thousand words. An interactive 3D product configuration communicates information to the human brain at a rate of 60 pictures per second. Let’s put it this way, in the 10 seconds it took you to read the previous sentence your brain would have processed the equivalent of 600,000 words of information in an interactive 3D experience.
That’s pretty awe-inspiring and a testament to the power of visual experience. VCPQ or Visual Configure Price Quote leverages the power of visual experience to communicate information faster, with more accuracy, and greater memory retention than traditional sales and quoting processes. The stat that solidifies the value of a visual experience for me is that someone is 85% more likely to buy a product after visually seeing it and being able to interact with it. That’s a huge increase.
To highlight the benefit of visual a little bit further, watch this video we put together to showcase some of the configurations that were created using our vCPQ platform.
Visually interactive 3D CPQ bridges the gap between the physical and digital worlds in today’s world. And it’s just getting started. In the near future, we believe that augmented reality will build upon this foundation to deliver truly immersive visual commerce experiences.