KBMax Lands on Gartner’s Hype Cycle for CRM Sales Technology
August 1, 2019
Gartner’s Hype Cycle for CRM Sales Technology, 2019 has been published and according to the report, it “will help application leaders supporting sales to assess the relative maturity and business impact of sales technologies. Those technologies that are mature have become must-have costs of doing business, while those that are emerging are a source of competitive advantage.”*
In this year’s Hype Cycle, visual configuration is located in the “Slope of Enlightenment” phase of the cycle. The “Slope of Enlightenment” is the last phase before the “Plateau of Productivity” and includes technology that is being truly understood by an increasing number of organizations. In this phase, Gartner finds that commercial tools become available to ease the development process. KBMax was mentioned as a sample vendor in the space.
As defined by Gartner, “visual configuration tools enable a sales representative or end customer to see a visual representation of a product they want to order with the options and features they have selected. The best technologies enable the user to interact directly and in real time with the visual representation. These tools are most valuable to industries that manufacture highly customizable tangible products, such as automotive, apparel, medical devices, home building and furniture manufacturing.”
Example of a visual configuration tool being used by shed manufacturer, Tuff Shed.
Gartner also evaluates the position and adoption speed justification, benefit rating, and business impact among others if companies adopt the technology. The report states, “Companies that implement visual configuration technologies experience significant business benefits:
The CRM Hype Cycle can be found here if you are a current Gartner customer.
*Gartner, Hype Cycle for CRM Sales Technology, 2019, July 2019. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Lauren has over 11 years of marketing experience and has learned from industry experts at companies like HP and Salesforce.