KBMax advances on Gartner's Magic Quadrant for CPQ applications

KBMax advances on the Gartner Magic Quadrant for Configure, Price, and Quote (CPQ) Application Suites!

September 30, 2020

We are thrilled that for the second year in a row, KBMax has landed on the Gartner Magic Quadrant for Configure, Price, and Quote (CPQ) Application Suites!

CPQ Magic Quadrant A Gartner Magic Quadrant is research in a specific market, giving a wide-angle view of the relative positions of the market’s competitors. Vendors are positioned in the Gartner Magic Quadrant based on completeness of vision and ability to execute. We believe that this achievement is due to the success of our customers and our ongoing commitment to their digital transformation.


Last year, the CPQ application market grew by 15.5%, to an estimated $1.42 billion. Evidence that B2B companies are in fact digitally transforming to meet their customers’ needs by simplifying and streamlining the sales and manufacturing process. Unfortunately, many businesses are still facing challenges in delivering on these needs due to legacy systems, manual processes, and data silos.

According to Gartner, KBMax can help with this digital transformation because of these strengths:

  1. Visual configuration: KBMax offers excellent native support for 2D and 3D visual configuration, as well as productized integration with CAD generation systems.
  2. Rule engine: Most logic, rules and customization features use the KBMax Snap rule engine, which has an innovative drag-and-drop UI that supports logical conditions, state workflow and visual programming. This makes KBMax’s product relatively easy for administrators to learn.
  3. Omnichannel: KBMax CPQ’s support for the direct sales channel, reseller channel and self-service channel is among the best evaluated for this Magic Quadrant. The visual configurator can be embedded in a third-party self-service digital commerce platform, and all functionality is accessible through REST APIs.

Thank you to our customers and partners for helping us be placed for the second year on the Gartner Magic Quadrant for Configure, Price, and Quote Application Suites, September 2020. 

Get your complimentary 2020 report.

We're honored to be named again in the Gartner Magic Quadrant for Configure, Price and Quote Application Suites. Get the new report to see how we moved up.

Learn more now

CPQ Magic Quadrant

LEGAL: “Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.”

More Posts:

The Author

Bill Culwell

Bill Culwell
President at KBMax

Bill is one of our original founders who spent over 30 years in semiconductor industry sales, notably at Texas Instruments for 17 years. He dealt with the pain of quoting and delivering custom products firsthand. Bill lives on Lake Travis in the beautiful Texas Hill Country and is a huge Cowboys fan.

Recent Posts

Harnessing Fourth Industrial Revolution Technologies with Visual CPQ

How to Get the Most Out of CPQ Software

3D eCommerce Makes for a Better Buying Experience