Design Automation: Make Time-Consuming, Technical Processes, Efficient
March 23, 2021
Our Strategic Accounts Director, Kris Goldhair, lovingly says, “Businesses love acronyms.” And he’s right, they do, acronyms have been so ingrained into our daily language that they no longer merely represent a string of words, they are the word. In our industry this use of acronyms is no different, we have SaaS (Software as a Service), CAD (Computer Aided Design), and our personal favorite CPQ (Configure Price Quote), just to name a few. The point of an acronym is to shorten phrases into a word to speed up communication, which leads us to the acronym of the day, DA or Design Automation.
Much like an acronym, design automation is meant to make a time-consuming, technical process, efficient. Our tool provides teams with the ability to accurately and efficiently configure complex (and not so complex) products by incorporating design automation to the buying process. Additionally, by automating repetitive tasks in your process you’ll need less input from other teams that may slow things down.
Technology has progressed more rapidly than business processes for manufacturers, and it’s time to redress the balance.
Adding design automation is a win for companies and customers alike, sales teams especially love our tool because we’ve helped remove a lot of the manual work that goes along with sealing the deal. They also can say goodbye to dog-eared catalogues because we’re able to handle huge lists of data with ease. Design automation doesn’t only help sales teams close deals, it also positively impacts other teams as well.
Sales can close more deals. Whether your product is highly complex with lots of configurable options like our friends over at Maclean Power Systems or requires specific measurements like Timberlane, the sales process becomes simplified when adding design automation. Sales teams are empowered to close more deals faster because of shorter sales cycles.
It’s no longer engineering’s fault. By incorporating design automation into your buying process the bottlenecks that occur when specs need to be doubled checked by engineering is a thing of the past. When engineers no longer need to support each sale, they are able to focus on product improvement and innovation.
Accounting will stop hunting you down. The easiest way to get on the wall of shame in any accounting department is to make errors. Accountants are the unsung heroes of any organization, these super sleuths hunt down costly errors quarter after quarter. Taking precious time. Design automation greatly reduces errors by making an easy to use visual point and click interface, eliminating antiquated lists of part numbers, and price sheets.
Customers also benefit from the addition of design automation in the buying process. The ability to know exactly what you’re getting is a real confidence boost, especially for higher priced or very specialized products. It’s also a lot of fun to build a product and see it come to life, like our visual product configurator. This is the kind of customer relationship that we should all strive to have, one build on trust and a frictionless buying process.
Shawna is a quintessential California girl from the heart of Silicon Valley. She has a passion for technology and people. As our Sr. HR Generalist, Shawna uses her talents to build strong teams from the inside out to ensure that KBMaxers can do their best work. An advocate for people in tech, she’s always eager to help us navigate any challenges that come our way. HR isn’t Shawna’s only passion; she’s a cat mom and plant lady who loves to work out, cook, and play video games.