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CASE STUDY: Caterpillar Builds a New Way to Interact with Customers

CAT utilizes our visual configurator to revolutionize how they interact with their customers.

August 6, 2019

Caterpillar, the world’s leading manufacturer of heavy equipment for the construction and mining industry, introduced their revolutionary CAT® D6 XE electric drive dozer to the world with the help of KBMax’s product configurator. KBMax was enlisted by Caterpillar’s agency, Simantel, to help create a game-like atmosphere where users had the ability to configure standard options such as blade type, undercarriage, cab, and technology packages and also customize their own tricked-out dozer to be entered into a contest. The contest was the hook to engage users, create social buzz, connect consumers with relevant content and ultimately collect qualified leads.

Cat’s Dream Dozer campaign illustrates new ways that product configuration can be used to launch and market new products. Incorporating powerful 3D graphics within the UI allows the user to visualize new product features within an easily styled interface.  With this revolutionary technology, a responsive design was created to be leveraged for both mobile and desktop, providing a seamless transition of the user experience across platforms. 

An example of KBMax’s visual configuration.


This dynamic and visual campaign revolutionized how Cat interacts with their customers, resulting in awards and a dramatic increase in their web traffic and lead generation metrics.

Check it out and see for yourself!

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The Author

Lauren Habig

Lauren Habig
Director of Marketing at KBMax

Lauren has over 11 years of marketing experience and has learned from industry experts at companies like HP and Salesforce.

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