November 19, 2020
Back in 2018, Forrester predicted B2B eCommerce sales would reach $1.2 trillion by 2021. It surpassed that number in 2019. Now there is no more doubt in a B2B eCommerce strategy. So how do you choose the best software for your organization?
The best eCommerce platforms have robust integrations with CPQ solutions to empower your customers to configure your products according to their specifications. Full and robust customization options and even visual configurators are what will elevate your customer experience, boosting the confidence of your customers to convert right then and there.
Executives shouldn’t think of eCommerce as "just another sales channel". Learn how this massive shift in B2B buying is shaping how companies win or lose.
Is your pricing displayed on your website? Does it change based on the channel (partners vs direct)? How much do customizations factor into the price? This is one of the bare requirements that elevate any eCommerce platform to one meant for B2B organizations like yours. How that platform presents and dynamically changes pricing should be a core element when reviewing software.
Every eCommerce platform you consider should give you the opportunity to set up consultations and quotes for your products or services based on what the customer is seeking. Having your eCommerce platform directly connected to your CRM allows your forms and other contact methods to be stored in one place. This makes for a smoother purchasing process behind the scenes for your salespeople.
Let’s look at some of the leading B2B eCommerce software and weigh the pros and cons of each platform.
Shopify is a platform known for state-of-the-art eCommerce, especially their B2B eCommerce solution. Shopify prioritizes user experience, and delivers on all bare minimum requirements that your eCommerce platform should have.
Magento is one of the most popular B2B eCommerce solutions around, and one of the only ones meant specifically for B2B. This open-source platform offers incredible features and functions that can be installed on any site. Magento also provides all our bare requirements for a good B2B eCommerce solution.
If your organization is already using (or is looking to move to) Salesforce, then the Salesforce Commerce Cloud should be the first place you look for a B2B eCommerce solution. Because it’s a part of the Salesforce ecosystem, it already works seamlessly with your CRM, inventory, and quoting systems.
B2B eCommerce is growing exponentially as we head into 2021. Lead the way into the future of B2B selling by choosing the best B2B eCommerce platform for your organization.
Lauren has over 11 years of marketing experience and has learned from industry experts at companies like HP and Salesforce.