January 24, 2020
Is the Skywalker Saga really set a long time ago? I mean, some of the technology is light years ahead of ours, but drinking blue milk or going to pick up power converters on the weekend feels like a downgrade.
Whether a new cruiser or droid, it sure seems obvious that making purchases would be in at least 3D (if not a full-blown hologram) by now.
Can you imagine pouring over a 2D technical drawing versus a 3D visual configurator to get a new BB-8 unit?
Have you ever tried to show someone a 2D drawing and had to explain what the product was… to explain the features?
How about a 3D visual? Nope…people just get it.
Can you imagine buying everything in 3D? Imagine buying a fifty year old house but opening it on a home renovation website and selecting new windows and even changing the paint. Visuals, cost and labor times all calculated in real-time. Interested in a new road bike? Pick out your frame, paint and components. You want to change your landscaping? View your home and yard and select from popular options, choose your favorite plants and trees, and pick the right location based on different solar patterns.
It seems the buying experience has already changed. We expect the consumer experience to be incredibly easy and shipped to our doorstep in less than 2 days. “I will order it now and from my phone” is now our standard operating procedure.
But in business, sometimes it feels way behind. I’ve spoken with many companies over the last few months about how their selling and quoting process is complicated and slow. It takes them days to weeks to get back to the customer with their request and then it’s not always as clear and compelling as they wanted to present. They have a great product that solves a problem for their customer, but relaying that information becomes painful.
So…how can a manufacturer progress past the old static, images, spreadsheets, word docs and taking a week to get a proposal done?
Well, you can start with an intelligent 3D product configurator.
Get a data-driven perspective on how visual selling is becoming the future norm for B2B companies.
Just a few of the benefits…
Tyler earned a degree in Mechanical Engineering from Oklahoma State University and has accrued over 15 years of experience in the design and manufacturing space. As a Solutions Engineer at KBMax, Tyler solves problems for customers, so they can achieve their bigger goals. Tyler lives in Salt Lake City with his wife and three young children. He loves back country skiing, hiking peaks and building Legos with his kids.